AALTO - MAXXI
Communication campaign of the exhibition AALTO - AINO, ALVAR, ELISSA. The Human Dimension of Design
ABOUT
The campaign’s visual fits into the path laid out by the Studio, celebrating its approach: the iconic shapes of the designers overlap with project images, resulting in powerful visuals that not only accentuate the function of the advertising medium but also invite the observer to discover the designers’ work in the exhibition.
Since 1923, the designer and architect Alvar Aalto has introduced a distinctive style inspired by Finnish nature and his paternal cartographic heritage. An innovative aesthetic, combined with a design ethos aimed at enhancing the fusion of form and function, becomes the undisputed signature of Studio Aalto. The creative proposal aligns with the path laid out by the Studio, celebrating its approach: the iconic shapes of the designers overlap with project images, giving rise to powerful visuals that not only emphasize the function of the advertising medium but also invite the observer to discover the designers' work in the exhibition.