Jezhron - capital

Participation in the competition for the creation of the brand identity and the selection of the name for the New Capital of Cairo.

ABOUT

In the design project of the “New Administrative Capital,” the focus was on the concept of “Jazhron,” an Arabic term that translates to “root,” chosen for the name of the new capital. The key element of the project revolves around the concept of “roots” working synergistically, representing harmony among the various governmental entities within the city and promoting collaboration and cooperation. In addition, the project relies on the visualization of this fundamental concept to represent the solid infrastructural foundation aimed at ensuring the stability and development of the city.

In the proposal submitted for the visual design and naming competition for the new capital of Cairo, the central thematic focus of the project is based on the use of the Arabic term "Jazhron," which symbolizes the concept of "root." This conceptual and visual foundation places significant emphasis on facilitating the harmonious integration of diverse governmental entities within the new city of Cairo. The objective of this approach is to cultivate an environment that encourages and promotes collaboration and cooperation among these institutions. Non-profit project.

Client: New Administrative Capital (NAC)
Date:
Category: